Aura eStore Releases New Integration with HighRoad Solution

August 10th, 2016 by Tiffany Caliendo
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CHICAGO, August 10 2016 – The Aura eStore is now integrated with the suite of powerful and comprehensive digital marketing platforms offered by HighRoad Solution.  

As part of this integration, HighRoad Solution will create targeted marketing campaigns based on our users’ purchasing behaviors.  These campaigns will be based on a variety of digital marketing styles that are new to the Aura eStore.  Some of the marketing areas include: mail and inbound marketing, content management systems, event management, business intelligence, and advocacy among other applications.


“Digital marketing has become a standard requirement of a fully functional LMS environment,” said James Chen, CEO of Aura.  “HighRoad Solution brings all of that capability, with well-engineered integration, to the Aura eStore. We are extremely excited about this new level of power for our clients.”


The integration of multiple, separate information systems is a specialization of Aura Innovative Technology. The experts at Aura are focused on delivering solutions that result in a single, easy-to-use environment for our clients, and their constituents.


“We are excited to expand our partnership with Aura and bring new valued added offerings to the association industry,” stated David Caruso, President and Co-Founder of HighRoad Solution. “Associations are struggling with how to do a better job generating new revenue–being able to automate email sequences from an eCommerce experience is a great new way to minimize cart abandonment and put the right products in front of the right people at the right time.”


As a next generation LMS, the Aura eStore delivers all system functions in an easy, single user interface. An Aura eStore client may integrate multiple backend sources of catalog content, thereby creating a single “virtual” catalog of available courses, and learning materials.


About HighRoad Solution

HighRoad Solution is the only digital marketing agency endorsed & used by ASAE. We combine digital & database platforms to increase revenue, member insight & efficiency. Whether you need email, marketing automation or inbound marketing, we have the subject matter and technical experts to deliver the solution you need.

Tiffany Caliendo

Account Executive at Aura Innovative Technology, Inc.