Aura eStore Releases New Integration with BadgeCert

August 19th, 2016
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CHICAGO, Aug. 18, 2016 – Aura Innovative Technology is pleased to announce its partnership with BadgeCert Inc., a leader in digital credentialing and professional recognition, for the delivery, management, and verification of digital badges. The partnership allows users of the Aura eStore to immediately display a secure and verifiable digital badge across professional and social platforms, while giving issuing organizations market and brand exposure in social networks.


“We are excited to offer digital badge services through our new partnership with BadgeCert,” said James Chen, CEO of Aura Innovative Technology.  “Digital badges have gained significant traction in the credentialing industry and we have found that BadgeCert’s reliable security and verification capabilities will protect the integrity of our customers’ credentials.”


This integration will prove to be successful for both organizations.  While the Aura eStore will have access to the online badges, BadgeCert will receive Aura’s “seamless administrative experience”, which has become a major trait of the company.


“We are thrilled to partner with the Aura eStore, as they have consistently exceeded their clients’ expectations with respect to high quality customer service and technology innovation,” says Ginger Malin, Ph.D., Founder and EVP of Business Development at BadgeCert. “This partnership will provide organizations with a seamless administrative experience, while also delivering significant value to certificants, as they can now digitally share their verified credentials across the web.”


In today’s digital world, professionals want the option to share their credentials online. Digital badges are used in professional and social networking environments to recognize achievements and establish credibility in real time.


BadgeCert digital badges are third-party verifiable icons that are packed with information or “metadata” about the issuing organization, as well as when and how the credential was earned, and when it will expire. They can represent accomplishments such as knowledge competency, attendance, participation, or the completion of a professional credential.


An organization will work directly with the Aura eStore to create a unique digital badge for each of its credentials. As credentials are earned, Aura works through BadgeCert’s technology to award the verified credential so that an earner may begin securely sharing the badge in social networks and with individuals to gain recognition for their accomplishment.


The Aura eStore will begin offering digital badge services immediately.


About BadgeCert

BadgeCert’s enterprise-class hosted software platform enables organizations to recognize their stakeholders’ accomplishments with dynamic digital badges. BadgeCert’s 100% verifiable badges are embedded with qualifying information that details the nature of an earner’s accomplishment and once received, earners can share them with others (particularly employers, customers or colleagues) by putting them directly on their social media profiles, corporate databases, resumes or email signatures. Visit


Aura eStore Releases New Integration with HighRoad Solution

August 10th, 2016
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CHICAGO, August 10 2016 – The Aura eStore is now integrated with the suite of powerful and comprehensive digital marketing platforms offered by HighRoad Solution.  

As part of this integration, HighRoad Solution will create targeted marketing campaigns based on our users’ purchasing behaviors.  These campaigns will be based on a variety of digital marketing styles that are new to the Aura eStore.  Some of the marketing areas include: mail and inbound marketing, content management systems, event management, business intelligence, and advocacy among other applications.


“Digital marketing has become a standard requirement of a fully functional LMS environment,” said James Chen, CEO of Aura.  “HighRoad Solution brings all of that capability, with well-engineered integration, to the Aura eStore. We are extremely excited about this new level of power for our clients.”


The integration of multiple, separate information systems is a specialization of Aura Innovative Technology. The experts at Aura are focused on delivering solutions that result in a single, easy-to-use environment for our clients, and their constituents.


“We are excited to expand our partnership with Aura and bring new valued added offerings to the association industry,” stated David Caruso, President and Co-Founder of HighRoad Solution. “Associations are struggling with how to do a better job generating new revenue–being able to automate email sequences from an eCommerce experience is a great new way to minimize cart abandonment and put the right products in front of the right people at the right time.”


As a next generation LMS, the Aura eStore delivers all system functions in an easy, single user interface. An Aura eStore client may integrate multiple backend sources of catalog content, thereby creating a single “virtual” catalog of available courses, and learning materials.


About HighRoad Solution

HighRoad Solution is the only digital marketing agency endorsed & used by ASAE. We combine digital & database platforms to increase revenue, member insight & efficiency. Whether you need email, marketing automation or inbound marketing, we have the subject matter and technical experts to deliver the solution you need.